Marketing Infrastructure

GA4, Plausible, Mixpanel, and server-side tracking configured correctly — not just copy-paste tags.

Unified cross-platform attribution beyond last-click, using server-side signals where browser data is unreliable.

HubSpot, Salesforce, Pipedrive synced with product and ad data so sales and marketing work from the same truth.

Postgres and BigQuery warehouses with daily ETL from ad platforms, CRMs, and product databases.

Meta CAPI, Google Enhanced Conversions, and server-side GTM for accurate conversion measurement post-iOS changes.

We audit your current tracking setup, identify gaps and discrepancies between platforms, and document the key business questions your data needs to answer.

We design the data collection layer, transformation logic, and reporting structure. Implementation plan includes rollback steps for each component so production measurement is never broken.

Implementation in stages: server-side tagging first, then warehouse pipelines, then reporting layer. Each stage is validated against known reference data before moving to the next.

Documentation covering every data source, transformation, and report definition. Training for your marketing and analytics team on how to maintain and extend the stack.